What’s Hot in Brown County Marketing (April – May)
Hey Team! 👋
Cristina here with your latest marketing magic roundup—because who doesn’t love a quick peek at the wins, the trends, and what’s brewing behind the scenes?
Here’s your April 21–May 18 Snapshot:
📲 Social Media Highlights
Facebook: 31.8k followers | 10 organic posts
Instagram: 10.6k followers | 16 posts + 8 partner collabs
Takeovers: Local love in action! Workshops + content with Heritage Candy Store, Simply Fitness, The Daily Grind, Brown County Bikes & more 💥
🎤 Want in on a takeover? Whether you’ve got a story to tell or a behind-the-scenes to share, we’d love to feature you. Email Cvillani@browncounty.com or DM us on @ilovebrowncounty to snag a spot!
🗞 Media Buzz
Evansville Living (July/Aug Issue 2025) is shouting out Brown County with an Eat | Do | Shop | Stay feature 🎉
🎯 Strategic Campaigns
Boost Brown County is LIVE! Amplifying events via Meta ads like:
🍷 Story Wine Festival
🎶 BC Chamberfest
🎄 Christmas in July
🚵 Hilly Half
🪕 Uncle Pen Fest… and more!
💡 Boost Brown County Spotlight:
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Outdoor Adventure Carousel crushed it: $0.18 CPC + 666 clicks
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Bootleggers Ball (Ferguson House) = Small budget, BIG results ($0.20 CPC, 48 post engagements on $8.66 👏)
🎥 Video & Emerging Platforms
YouTube Shorts: MTB content = 11k views 🚵♀️
TikTok: Building our bank before launch—web integration in motion
Influencer Content: Summer collabs are heating up 🔥
🛠 Current Projects
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Website landing pages content development
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Hosting: Angie Thomas (@TheHonestPassport) ✈️
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July 26: Small Town Showdown + Bourbon & BBQs w Nate Spangle / IN Foodies
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Email campaigns, social takeovers, and all the good stuff
That’s a wrap—for now.
Got questions? Want to be featured in a social media takeover? Have an event or campaign we should amplify? Email me or message us on @ilovebrowncounty. Let’s keep the momentum going!
Stay scroll-worthy,
Cristina
Marketing Director | Brown County CVB