Hello everyone,
We’re excited to share a few recent media highlights and travel trends that are shaping visitor interests and influencing how people plan their getaways. From national recognition for Brown County State Park to emerging insights on nature-focused travel and “bleisure” trips, here’s what’s happening in the world of travel.
A Brown County Feature:
- Travel + Leisure (UVM (Unique Visitors per Month): 15,800,000) – This Gorgeous State Park in the Midwest Is Called the ‘Little Smokies’—How to Visit
- Feature article on Brown County State Park
- Also syndicated to Yahoo! Life (379,430,737)
Travel Trends/News:
- Travel Trends
- Hushed Hobbies: Re-root with nature
- Travelers are looking for a reset through incorporating solitude, peace and nature into their vacations. 25% of travelers saying “quieter hobbies” are a reason to travel. They are looking for ways to ground themselves in hobbies like foraging or bird watching, 69% of travelers say they are interested in hotels that increase their connection to nature.
- How Bleisure Travel Is Evolving Into Family-First Workcations
- As hybrid and remote‐work models deepen, more professionals are embracing “bleisure” travel, turning business trips into extended getaways that weave in family time and leisure alongside meetings. Travelers are no longer simply tacking on a day or two of sightseeing; they’re planning longer stays, inviting loved ones, and choosing destinations where both productivity and connection are built in. In practice, this means selecting work-friendly lodging with dedicated spaces or responsive WiFi, followed by afternoons exploring nearby attractions, local culture or nature.
- Hushed Hobbies: Re-root with nature
Photo Credits: @_tar129