Join the Brown County Networking Group!

Just a quick reminder that our industry networking event is happening tonight! If you’re available, we’d love for you to join us.

When: Tonight, 5-6pm
Where: Hard Truth’s House of Rye

This is a great chance to connect, share updates, and hear what’s going on in our community. Can’t make it this evening? No worries—our next gathering is already scheduled:

Next Networking Event:
Tuesday, August 12 | 5:00–6:00 PM
Cornerstone Inn Lodge on Main

CVB Updates: What We’ve Been Up To

We’ve been busy this summer working to grow Brown County’s visibility and capitalizing on Indiana, while supporting partners like you. Here’s what we’ve been working on behind the scenes:

Taste of Indy – July 5, 2025 (Full Taste of Indy report to be sent out in August)

We proudly partnered with Hard Truth Distilling Co. as area sponsors for one of Indiana’s premier summer festivals.

Exposure Highlights:

• Featured on Taste of Indy’s social media, website, stage announcements, and influencer campaigns

• Shout out to Ooey Gooey Cinnamon Rolls representing Brown County on-site and on WISH-TV Channel 8

• Delivered the event’s first-ever door prize: a $1,500 Brown County gift basket with 32 local businesses (Thank you to participating businesses!)

Strategic Wins:

• Collected valuable first-party email data to expand our CRM

• Gained regional exposure through high-traffic media channels

Looking Ahead:

• In 2026, we plan to include even more Brown County food partners and deepen our Indianapolis presence
• Brown County has been asked to sponsor the door prize for 2026 as well!

DO317 Sweepstakes Campaign (June 23 – July 7)

Reach:

• 110K+ social followers, 55K+ email subscribers, 100K+ monthly visitors across Do317, Do312, and Do502

• All marketing assets were created by Do317 and approved by the CVB

Partner Highlights:
Hard Truth, Iris Garden Lodging, Simply Fitness, Sweetea’s, Daisy Dotts Boutique, Haven Lee Boutique, Ferguson House Bistro

Results:

• 2,500+ total entries

• 1,300+ high-intent email opt-ins for Brown County updates

Christmas in July: Daily Giveaways

Launch Date: July 13, 2025
Quickly becoming a summer favorite!

• GA4: Top 7 most-viewed pages since July 12

• Ad Spend: $63.92 over 5 days

  • Reach: 6,744

  • Engagements: 193

  • Clicks: 154

  • CTR: 2.28%

  • CPC: $0.41 

Performance Comparison:

Media Mentions & Influencer Highlights

• @twainindy (Alesha McCarty): Stories, giveaway, and recap reel for Hard Truth & Brown County

• Nate Spangle Blog: “Perfect Weekend in Brown County” (Top-performing page in June excluding Stay)

• Evansville Living Magazine: “Relaxation, recreation, and romance… Rustic charm awaits.”
  ➤ Read the full article here

Upcoming Coverage:

• Nicole Sipe (Indy’s Child | Aug 11–13): Solo Mom Weekend Feature

• Angie Thomas (Chicago) | August 22nd- 24th: Chamberfest & Summer Recap

• Shaun Hughes @indyfoodking (Sept 12–14): Epic Weekend & Foodie Focus

• Traci Acton @treatyourselfindy (Dec 6–7): Holidays & Gluten-Free Picks

We’d love to help you get featured! Our office receives frequent media requests, and we’re always looking for great local businesses to showcase.

If you’re interested in being part of upcoming coverage, reach out to Cristina Villani at cvillani@browncounty.com to see where your business might fit in.

We’re so grateful for everything you do to make Brown County such a special destination. Hope to see you tonight—or in August!