How Tourism Impacts Brown County

Tourism spending is considered an export from the local area since visitors bring monies from outside and spend locally. Unlike other local industries, tourism cannot be “offshored.”

For every dollar spent by Brown County visitors in 2021, 53 cents ‘stayed’ local and contributed directly to the gross county product of Brown County. This includes impact on the direct (tourism-oriented), indirect (supply chain), and induced (income) industries. The remaining 47 cents of every dollar is ‘leaked’ to the supply chain outside of Brown County.