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The Brown County Convention & Visitors Bureau (hereafter BCCVB) offers its support to immediate and ongoing marketing efforts. In 2002, the BCCVB established the destination brand of "The Art Colony of the Midwest"TM. This was done for a variety of reasons, but ultimately for the purpose of highlighting the rich arts heritage of the county and reinforcing such in the minds of current and potential visitors.
The BCCVB recognizes that offering quality art related experiences to the many visitors to Brown County is in the best interest of the BCCVB, reinforces the established brand identity, and has a positive economic impact to the community as a whole.
The BCCVB holds trademark ownership rights for the phrase "The Art Colony of the Midwest"TM. It is the intent of this trademark ownership to reinforce the rich arts heritage of the county and gain recognition for such in special interest markets, while protecting the positioning this area is known for.
In response to individuals and entities inquiries and attempts to use the destination brand, we have developed Criteria of Use Guidelines. These guidelines are in no way complete, but may provide some basic parameters.
- "The Art Colony of the Midwest"TM brand statement shall only be used for marketing or promotional purposes.
- "The Art Colony of the Midwest" TM brand statement is trademarked and intended for promotional purposes. Any profit making venture utilizing the destination brand can only be within the BCCVB organization and programs. No independent for-profit venture is allowed to use the destination brand in any way (book title, t-shirts, coffee mugs, retail items, etc.)
- Permission to use "The Art Colony of the Midwest"TM may be granted by the BCCVB on a per use basis. Prior approval is required before using the destination brand in any marketing or promotional materials. For permission, a letter of request with a prototype of the intended use is required. It may take up to 4 weeks to be notified of approval or decline.
- Electronic or printed copies of the destination brand logo may be requested from the BCCVB.
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